Welcome to World Martial Arts Magazine. This is where we will post the Archived Articles from Previous magazine issues.

By Master Fred Parks

Any successful venture into the world of martial arts business will require a great deal of scrutiny and evaluation. To ensure your success you must evaluate five key areas.

The First Area Is Your Product

Like it or not, your martial arts classes are treated like a service or product. You have to ask yourself is this a service or product that people want and can afford? Does it offer the user true value? Is it good enough for your mother, brother or best friend and would they buy it even if it wasn’t you selling it? Is it something that you can believe in? Will your customers (students) keep coming to class on their own or will you have to convince them every class that they should come back again?

The Second Area To Consider Is The Need In The Marketplace

Is there a true need for what you teach and offer?

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